The Arctic is warming around four times faster than the global average. Ice that took thousands of years to form is disappearing within a single lifetime.

What vanishes first is not only ice. It is balance: ocean currents, weather patterns, coastlines and communities downstream of a melting world.

The Arctic is not distant. It is upstream of everything.

Most people will never stand in the Arctic or hear ice moving under their feet. The damage happens far from cities, far from feeds, far from where decisions are made.

Because it is out of sight, the world treats it as out of time.

Silence is the most dangerous climate. It allows everything to change while everything appears the same.

Arctic 8® turns the Arctic into a language you can wear.

Every fracture line, negative space and surface treatment is drawn from the way ice breaks, shifts and disappears. Prints, placements and proportions are not decoration; they are translation.

The bear is more than a logo. It is a warning in disguise.

The Arctic 8® mark carries fracture inside its form, a controlled break that echoes the real breaks running through Arctic ice sheets. It is strength under pressure, stability under stress, and the quiet suggestion that nothing is guaranteed.

On the back, on the sleeve, inside the hood rim, the mark appears where it can be seen up close, not shouted at a distance.

Eight Arctic nations. Eight percent committed.

8 For The 8™ is a promise built into the brand: a defined eight percent directed towards Arctic-focused initiatives connected with the eight member states of the Arctic Council.

The cold is not guaranteed. The Arctic is not infinite. Time is not neutral.

Arctic 8® is a reminder, carried with you each morning, that what disappears quietly is gone forever.

Wear the Message™. Protect the Arctic™. Defend the 8™.